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I used to be a firm believer in the idea of ‘protecting your patch’. Having a clinic down the road with the same skincare range as me didn’t seem like a good idea at all. I liked a nice comfortable radius clear of any other potential competition. This meant that for our Janesce stockists I would also ensure they had very little competition.

However, this proved hard to achieve in our hometown of Tauranga. Being a local company, therapists in the area would invariably hear good things about Janesce and we received a lot of enquiries about stocking the brand.  We tried to deflect the interest, but I have learnt that people don’t like being told “no”. The pressure meant we took on more clinics that we really wanted to. 

It wasn’t a situation I was comfortable with and I waited in trepidation for reports of the existing clinics to start losing sales to the newcomers. To my absolute surprise the opposite happened! The Janesce sales of these clinics started growing and growing. Within a few short years we had our top three clinics all located in Tauranga. 

At first I was very confused, I asked myself “how could this possibly be?”. But the easiest way to find out was simply to ask the clinics. I was told that their clients were familiar with the brand and had heard good things about it so when their therapist recommended Janesce it was an easy conversion.  It all started making sense. 

This doesn’t always work though. If you’re lucky enough to be the only person in New Zealand to have the rights to sell a well known brand like Apple then this exclusivity will work majorly in your favour. BUT if you are the only one in your area that sells a lessor  known brand, chances are you will find it difficult to get traction. No one has heard of it and let’s face it, we all like the safety of purchasing a well-known brand. So what the clinics were finding was as the number of stockists grew it helped a lot to have other therapists spreading the same message – use Janesce!

So my beliefs around competition have changed over the years. It might feel scary to have a clinic in your area with the same brands as you but it is rare for a client to change clinics simply because they can purchase the same products there. Clients are much more therapist-centric than that. They form a relationship with the clinic and more importantly their therapist. The chances are your clinic will only benefit as the word spreads that you stock a good quality, trusted brand that a number of therapists stand behind. Recommendations to your clients become much easier to convert into a sale. 

So what does this mean? We used to automatically decline stockist requests if the clinic in question was too close to an existing clinic. Going forward we will instead be contacting the existing stockist to have a conversation about moving forward.

Food for thought?

Janine Tait
  • March 9, 2020

Janesce Re-Energising Ageless Serum is a hydrating serum containing therapeutic levels of revitalising plant actives and a very generous amount of hyaluronan to plump and smooth maturing skin. Designed for women 45+ to re-energise and revitalise the skin.

“This serum contains more hyaluronan than any other product in the entire Janesce range”
~ Jan Smith, Founder of Janesce Skincare

Liquid oxygen encourages microcirculation, sage provides natural hormonal support and silk provides a beautiful, finely textured film to seal in the botanical actives. A powerfully healing, hydrating and energising serum for maturing skin.

The Janesce Re-Energising Range

The Janesce Re-Energising Ageless Serum is part of the Janesce Solutions Re-Energising Range for women 45+. This powerful range enlivens mature skin through highly active botanical stimulation. It contains double the level of plant extracts found within the rest of the Janesce Professionals range.

Janesce Re-Energising Ageless Serum
Botanical Highlights

Sage gently supports skin through the hormonal changes that occur as we age. Promotes youthfulness and suppleness in mature skin.

Ginseng contains numerous phytonutrients to increase oxygenation and micro-circulation in maturing skin. Naturally tones and brightens.

Grapeseed Extract (O.P.C) provides powerful anti-oxidants to neutralise free radicals that cause wrinkles and other signs of ageing.

Myrhh is anti-inflammatory and powerfully anti-oxidant, helping to combat oxidative damage, which is a significant factor in skin ageing.

Liquid Oxygen promotes micro-circulation in the epidermis, encouraging the renewal and healthy functioning of the skin.

Silk provides a beautiful, finely-textured amino acid film that helps prevent moisture loss in ageing skin.

Rose is refining, hydrating and softening.  It contains MMP inhibitors to protect the integrity of collagen and elastin in maturing skin.

Lavender is balancing and soothing and also has anti-ageing properties as an MMP inhibitor.

Rose Geranium is a beautifully feminine essential oil, which promotes self-love.

Rosewood is soothing and relaxes the psyche.

Lemon Myrtle is refining and helps balance oil flow for the skin.

INGREDIENTS: Lavandula angustifolia (lavender water), backhousin citriodora (lemon myrtle water), rosa canina (rose water), glycerin, vitis vinifera (grapeseed extract), extracts of lavandula angustifolia (lavender), rosa centifolia (rose), salvia officinalis (sage), panax ginseng, silk amino acids, liquid oxygen, sorbitan laurate; essential oils of pelargonium rosaeodora (rose geranium), anita rosaeodora (rosewood), lavendula angustifolia (lavender), sorbitan laurate, phenoxyethanol, ethylhexylglycerin, ethanol.

Who is the Janesce Re-Energising Ageless Serum suitable for?

This powerfully therapeutic, hydrating and energising serum is designed for woman aged 45 and over.

Because the Janesce Re-Energising Range is so potent, it is wise to prescribe these products to clients who have been using Janesce for some time. Only dedicated Janesce users will have skin strong enough to benefit from the high levels of plant actives without overstimulating the skin.

How to Prescribe | Partner Products

The Janesce Re-Energising Complex is the hero of the Re-Energising Range and the other four products provide complementary botanical layering to energise and stimulate mature skin.

We recommend that you prescribe the Janesce Re-Energising Ageless Serum together with the Janesce Re-energising Complex, Janesce Re-Energising Dew and Janesce Re-Energising and Renew Cream.  This will build beautiful layers of energising botanicals into your client’s skincare regime.

The final product from the range will be released later in 2019.

HIGH IN HYALURONAN

The Janesce Re-Energising Ageless Serum blends therapeutic plant actives to treat the skin with very high levels of plant-based hyaluronan – the highest of any Janesce product, in fact.

Hyaluronon attracts and holds moisture in the epidermis, which is essential for counteracting the water loss that occurs in ageing skin.  Incorporating this serum into a client’s skincare routine will helps to promote plump, hydrated skin with the trademark Janesce glow.

How to Use

The Janesce Re-Energising Ageless Serum should be used twice-daily as part of the Janesce Skin Soaking routine. Apply just before a Janesce moisturiser or night cream.

  1. Pump one to two drops of the serum onto your fingertips and gently massage into the face.
  2. Immediately follow with the Janesce Re-Energising and Renew Cream to seal in the botanically-enriched hydration.

Pricing

Janesce Re-Energising Ageless Serum 30mls RRP $175

Feedback from Christine Terry | Soak Beauty

“I think this the Janesce Re-Energising Range is a game-changing range and its value is easily justified by the ingredients and level of actives that Jan has been quite ‘cavalier’ in using. Good on her for throwing out the budget! She has always been so mindful of the end user regarding the budget, but I believe some mature clients will be happy to pay a higher price for such a premium product. I can’t believe how different my skin looks. I think this takes the intelligence of the Janesce range to a new level, which is so exciting.”

  • June 23, 2019

Janesce Re-Energising and Renew Cream is a concentrated night cream containing a trio of healing oils, enlivening plant actives and nourishing shea butter to energise, repair and renew mature skin.

This botanically potent treatment cream enhances hydration, encourages renewal of skin cells and is rich in anti-oxidants to protect skin from the ageing effects of inflammation.

“I think this is the ultimate treatment cream in the Janesce range.”
~ Jan Smith, Founder of Janesce Skincare

The Janesce Re-Energising Range

The Janesce Re-Energising and Renew Cream is part of the Janesce Solutions Re-Energising Range for women 45+. This powerful range enlivens mature skin through highly active botanical stimulation. It contains double the level of plant extracts found within the rest of the Janesce Professionals range.

Janesce Re-Energising and Renew Cream
Botanical Highlights

Ginseng helps to protect mature skin against the ageing affects of inflammation and UV damage.

Myrhh is anti-inflammatory and powerfully anti-oxidant, helping to combat oxidative damage which is a significant factor in skin ageing.

Shea Butter is extremely nourishing for mature skin, thanks to the high concentration of natural vitamins and fatty acids it contains. It functions as an emollient to smoothe and soften the skin and encourages a healthy turnover of new skin cells.

Carrot-seed, avocado and wheat-germ oils are rich in vitamins A and E. This beautiful trio of healing oils reduces TEWL and encourages maximum hydration, which helps to prevent further degradation of collagen and elastin in the dermis.

Grapeseed Extract (O.P.C) provides powerful anti-oxidants to neutralise free radicals that cause wrinkles and other signs of ageing.

Sage gently supports skin through the hormonal changes that occur as we age. Promotes youthfulness and suppleness in mature skin.

Liquid Oxygen promotes micro-circulation in the epidermis, encouraging the renewal and healthy functioning of the skin.

Rose is refining, hydrating and softening.  It contains MMP inhibitors to protect the integrity of collagen and elastin in maturing skin.

Lavender is balancing and soothing and also has anti-ageing properties as an MMP inhibitor.

Chamomile is soothing, anti-inflammatory and healing for the skin.

Silk provides a beautiful, finely-textured amino acid film that helps prevent moisture loss in ageing skin.

Rose Geranium is a beautifully feminine essential oil, which promotes self-love.

INGREDIENTS: Aqua, glyceryl stearate, capryllic capric triclyceride, decyl oleate, glycerin, cetearyl alcohol, cetyl palmitate, butyrospermum parkii (shea butter), ceteareth 12, ceteareth 20, soy lecithin, avocado oil PEG 11 esters, triticum vulgare (wheat germ oil), daucus carota (carrot seed oil),  extracts of lavandula angustifolia (lavender), rosa centifolia (rose), anthemis noblis (chamomile), salvia officinalis (sage), panax ginseng, liquid oxygen, grapeseed extract, silk amino acids; essential oils of lavandula angustifolia (lavender), pelargonium rosaeodora (rose geranium), commiphora myrrha (myrrh); phenoxyethanol, ethylhexylglycerin, sorbitan laurate, ethanol.

Who is the Janesce Re-Energising and Renew Cream for?

This energising and renewing night cream is designed for woman aged 45 and over.  It features high levels of enlivening plant actives in a nourishing base cream, which is formulated to hydrate, repair and renew maturing skin

Because the Janesce Solutions Re-Energising Range is so potent, it is wise to prescribe these products to clients who have been using Janesce for some time. Only dedicated Janesce users will have skin strong enough to benefit from the high levels of plant actives without overstimulating the skin.

HOW TO PRESCRIBE | PARTNER PRODUCTS

The Janesce Re-Energising Complex is the hero of the Re-Energising Range and the other four products provide complementary botanical layering to energise and stimulate mature skin.

We recommend that you prescribe the Janesce Re-Energising and Renew Cream together with the Janesce Re-energising Complex and the Janesce Re-Energising Dew. This will build beautiful layers of energising botanicals into your client’s skincare regime.

The final product from the range will be released later in 2019.

How to Use

This actively nourishing treatment cream will both add to, and seal in, the beautiful layers of energising botanicals supplied by the other products in the Janesce Re-Energising Range.

After cleansing, skin soaking and applying the Janesce Re-Energising Skin Dew and Janesce Re-Energising Complex to the skin, massage a small amount of Re-Energising and Renew Cream into the face with your fingertips.

PRICING

Janesce Re-Energising and Renew Cream  50g / RRP $180

Feedback from Christine Terry | Soak Beauty

“I think this the Janesce Re-Energising Range is a game-changing range and its value is easily justified by the ingredients and level of actives that Jan has been quite ‘cavalier’ in using. Good on her for throwing out the budget! She has always been so mindful of the end user regarding the budget, but I believe some mature clients will be happy to pay a higher price for such a premium product. I can’t believe how different my skin looks. I think this takes the intelligence of the Janesce range to a new level, which is so exciting.”

  • April 29, 2019

Janesce Re-Energising Complex is a powerful botanical concentrate, containing ten plant extracts and a silk protein to intensively treat and re-hydrate the skin. Designed for women 45+ to re-energise and revitalise the skin at a cellular level.

“Janesce concentrates are like herbal medicine for the skin.  They offer the highest levels of plant actives of all the products in the Janesce range, in a form that penetrates most deeply into the skin.”
~ Janine Tait, Janesce New Zealand

This powerful concentrate features medicinal plants that are collectively anti-inflammatory, anti-oxidant, MMP-inhibiting and provide natural hormonal support to enliven and energise maturing skin.

The Janesce Re-Energising Range

The Janesce Re-Energising Complex is the hero of the Janesce Solutions Re-Energising Range for women 45+. This powerful range enlivens mature skin through highly active botanical stimulation. It contains double the level of plant extracts found within the rest of the Janesce Professionals range.

Janesce Re-Energising Complex
Botanical Highlights

Silk provides a beautiful, finely-textured amino acid film that helps prevent moisture loss in ageing skin.

Ginsenghas anti-inflammatory properties and helps protect the skin against UV damage.

Gingkois anti-inflammatory and rich in antioxidants, which neutralise free radicals that cause wrinkles and other signs of ageing.

Myrhh is anti-inflammatory and powerfully anti-oxidant, helping to combat oxidative damage, which is a significant factor in skin ageing.

Rose is refining, hydrating and softening.  It contains MMP inhibitors to protect the integrity of collagen and elastin in maturing skin.

Lavender is balancing and soothing and also has anti-ageing properties as an MMP inhibitor.

Chamomile is soothing, anti-inflammatory and healing for the skin.

Viola Tricolais a powerful anti-inflammatory, sometimes known as nature’s hydrocortisone.

Marshmallow is a beautiful skin softener and boosts hydration by attracting and trapping moisture into the skin.

Rose Geranium is a beautifully feminine essential oil, which promotes self-love.

Rosewood is soothing to the skin and relaxes the psyche.

INGREDIENTS: Aqua, rose distillate, whey amino acids, silk amino acids, extracts of rosa canina (rose), gingko bilboa (ginkgo), panax ginseng (ginseng), commiphora myrrh (myrrh), anthemis noblis (chamomile), viola tricolour (heartsease), lavandula angustifolia (lavender), althea officinalis (marshmallow), avena sativa (oats), sea salt, alcohol, sorbitan laurate, geranium roseum, (rose geranium essential oil), aniba rosaedora (rosewood essential oil) phenoxyethanol, ethylhexylglycerine. 

Who is the Janesce Re-Energising Complex suitable for?

This intensively energising botanical concentrate is designed for woman aged 45 and over.

Because the Janesce Re-Energising Range is so potent, it is wise to prescribe these products to clients who have been using Janesce for some time. Only dedicated Janesce users will have skin strong enough to benefit from the high levels of plant actives without overstimulating the skin.

How to Prescribe | Partner Products

The Janesce Re-Energising Complex is the hero of the Re-Energising Range and the other four products provide complementary botanical layering to energise and stimulate mature skin.

We recommend that you prescribe the Janesce Re-energising Complex together with the other products from the Re-Energising Range.  This will build beautiful layers of energising botanicals into your client’s skincare regime.

How to Use

Apply soaking and misting, apply two to three drops of the Janesce Re-Energising Complex to the palm of one hand, press your hands together and then press into the skin of the face and neck.

Janesce concentrates are safe to use quite close to the eye area.

Pricing

Janesce Re-Energising Complex 30mls RRP $72

Feedback from Christine Terry | Soak Beauty

“I think this the Janesce Re-Energising Range is a game-changing range and its value is easily justified by the ingredients and level of actives that Jan has been quite ‘cavalier’ in using. Good on her for throwing out the budget! She has always been so mindful of the end user regarding the budget, but I believe some mature clients will be happy to pay a higher price for such a premium product. I can’t believe how different my skin looks. I think this takes the intelligence of the Janesce range to a new level, which is so exciting.”

  • April 3, 2019

The Janesce Re-Energising Range enlivens mature skin through highly active botanical stimulation.

We are so excited to announce the launch of the Janesce Re-Energising Range for women aged 45+.

The Janesce Solutions Re-Energising Range contains, on average, double the level of plant extracts found within the rest of the Janesce Professionals range.

At the heart of the range is the existing Janesce Re-Energising Complex, which Jan Smith (founder of Janesce Skincare) created to enliven and energise my skin when I turned 50.

Jan Smith has now designed four new products to create the extremely potent Re-Energising Range. This powerful range series enlivens mature skin through highly active botanical stimulation. 

Think of it as Janesce, on steroids!

We will release one new product each season throughout 2019. The Janesce Re-Energising Skin Dew is out now.

The Janesce Re-Energising and Renew Cream has just been released.

The Pinnacle of Jan’s Creations

From my perspective, the Re-Energising Range is the pinnacle of Jan’s creations so far. Now in her late 80s, Jan is throwing the budget out the window and adding in all the plant tinctures her heart desires at VERY high concentrations.

When Jan emailed me about this range she said “I have total focus on them being THE BEST EVER!”

When Jan uses caps, she means serious business.

Featured Botanical Ingredients

The botanical theme of the Re-Energising range story is the energising blend of gingko, ginseng and myrrh. This trio offers powerful plant actives to stimulate and enliven maturing skin, slow the visible signs of ageing and support the continuation of a youthful Janesce glow throughout hormonal changes.

Gingko is rich in antioxidants, which neutralise free radicals that cause wrinkles and other signs of ageing. It also has strong anti-inflammatory properties and helps protect the skin against UV damage.

Ginseng contains numerous phytonutrients that increase skin cell oxygenation and boost circulation for brighter, more evenly toned skin. It also has anti-oxidant and anti-inflammatory properties and forms a protective film over the skin.

Myrrh encourages gentle microcirculation to stimulate mature skin. It is a natural antiseptic, preventing infections and promoting healing. Anti-inflammatory and powerfully anti-oxidant, it helps to combat oxidative damage.

In addition the range features liquid oxygen, liquid silk, lavender, rose, sage, chamomile, and viola tricolor – a beautifully feminine, powerful alchemy of energising botanicals.

Key Features of Janesce Re-Energising Range

  • Very potent range for women 45+ to re-energise and renew maturing skin.
  • Enlivens mature skin through highly active botanical stimulation.
  • Contains double the plant actives of the Janesce professional ranges.
  • Only suitable for existing Janesce clients, too stimulating for beginners.
  • Five products supply beautiful layers of botanical energy.
  • Hero botanical ingredients are gingko, ginseng and myrrh.
  • Anti-inflammatory and anti-ageing with potent anti-oxidants.
  • Stimulates blood flow and cell renewal.
  • Awakens sluggish skin.
  • Naturally offsets hormonal deprivation and promotes youthful, supple skin.

Who Is this Range Suitable For?

The Re-Energising Range brings ageing skin back to life. It supports blood flow and cell renewal and helps to offset hormonal deprivations and support a youthful, Janesce glow as we age.

Because this range is so powerful and active, it would be prudent to prescribe these products only to clients with mature skin who have been using Janesce for some time. Only a dedicated Janesce client will have skin strong enough to benefit from these high levels of actives without overstimulating the skin.

How to Prescribe

The Janesce Re-Energising Complex is the hero of the range and the other four products provide complementary botanical layering to energise and stimulate mature skin.

The Janesce Re-Energising Complex and Janesce Re-energising Skin Dew are the first two layers in this skincare regime and we recommend you prescribe the two products together. Then lock it in with the Janesce Re-Energising and Renew Cream.

Don’t forget that you also have the Janesce Re-Energising Tincture available in your clinic products. This tincture can be added to your Facial Base Mask to create a Re-Energising facial treatment. You may like to do this to celebrate the launch of the range and start conversations about the new products.

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PRICING

Janesce Re-Energising Dew 100ml RRP/$116
Clinic Janesce Re-Energising Dew 250ml/wholesale only
Janesce Re-Energising Complex 30ml RRP/$72
Clinic Janesce Re-Energising Complex 100ml/wholesale only
Janesce Re-Energising and Renew Cream 50gm RRP/$180
Clinic Janesce Re-Energising and Renew Cream 100gm/wholesale only
Clinic Janesce Re-Energising Tincture wholesale only

Feedback from Christine Terry | Soak Beauty

“I think this the Janesce Re-Energising Range is a game-changing range and its value is easily justified by the ingredients and level of actives that Jan has been quite ‘cavalier’ in using. Good on her for throwing out the budget! She has always been so mindful of the end user regarding the budget, but I believe some mature clients will be happy to pay a higher price for such a premium product. I can’t believe how different my skin looks. I think this takes the intelligence of the Janesce range to a new level, which is so exciting.”

  • February 20, 2019